Marketing is one of the biggest challenges for small businesses. They simply don’t have a budget like large enterprises to put behind their promotional efforts. However, digital technology has forever changed the way companies connect with potential customers. Digital marketing is much more than a fad. It’s effective, affordable, and here to stay. The best thing is it’s simple enough for business owners to master themselves if they have the time to invest in learning digital marketing best practices.
Product explainer and marketing videos are among the most effective online advertising methods. This article will break down some of the ways you can use explainer videos to reach your target audience, improve your online authority, and increase brand awareness.
Explainer videos can be entertaining.
It’s natural for business owners to want to create an informative video. However, the great thing about explainer videos is they let you tap into your creative side and craft a brand message that touches potential customers.
Some of the best explainer video examples use humor to connect with their target audience. Some explainer videos implement claymation or illustrations for personal effects. The important thing is to loosen up. Eventually, you’ll find your niche, and from there, you could become the next great influencer.
Explainer videos increase your online authority.
As we mentioned earlier, explainer videos are a great way to increase your online authority. Let’s say you provided college essay editing services and were trying to attract new customers. You might think doing an explainer video showing viewers how to write a great college essay would hurt your business, but it would have the opposite effect.
When you simplify complex concepts so that anyone can understand them, it shows your expertise on the subject. Creating a short explainer video showing high school and college students how to write a research paper is a great way for professional writers to lure potential customers.
Explainer videos are a great way to make a personal statement.
Another great thing about explainer videos is they’re one of the best ways to make a personal statement about yourself or your company. The key is to focus on connecting with viewers on a personal level and speaking to them from the heart. Every brand has a story, and marketing videos are an effective way to tell your brand’s story.
Think of your personal explainer video like an essay. Every good writer knows an essay has an introduction, a body, and a conclusion. Introduce people to your brand, tell them your brand’s story in three phases, and bring the story to a close with a call to action to use your services. Remember, your marketing video can be like a video essay, so make it the best essay you’ve ever done.
Explainer videos are the best way to reach new customers via social media.
Social media is the best way to connect with potential customers these days. Over 90 percent of people have at least one social media profile, and the best thing about social media marketing is that it’s free. You can pay to boost the reach and efficacy of your content, but it’s still pennies on the dollar compared to traditional advertising methods.
As you can see, explainer videos are one of the best ways to attract new customers and build personal connections with your target audience. A product explainer video allows you to be yourself while displaying your industry and product expertise. With the mega popularity of social media, a good explainer video is an excellent way to increase your brand awareness.
For businesses marketing on a small budget, online videos are the simplest way to connect with potential customers on an emotional level. So, whether you provide essay editing and writing services or you’re a fitness instructor, a stellar explainer video can help take your business to higher heights.