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Financial planning is about more than good advice. It’s about providing guidance you can trust.

From the moment an individual begins earning money, they begin their financial journey. To help ensure everyone is on a a path that leads them to their own personal version of success and happiness, DifaraNY provides tailored guidance for every step along that journey. We have offered our expertise, knowledge, solutions, and record of success – providing our readers the confidence they need, knowing that have a trusted partner to help them attain their short-term and long-term financial goals.

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Our Story

At Difara NY, we have helped improve the financial well-being of millions of readers since our inception in 2014. Our founder, Sofia Di Fara, is a Certified Financial Planner and author of the book The Smart Investor. After many years of financial planning, she founded an investment advisory firm, which she later sold to start DifaraNy.com. She is now 100% focused on online education through this publication, which continues to inspire millions, as well as writing for Forbes, Entrepreneur Magazine, and several other top financial blogs and publications.

Our Mission

Our experts and journalists at Difara NY source, create, and follow financial management news, real estate trends, business & marketing trajectories, and budgeting tips to produce insightful and engaging articles on the financial news that matters most to you, your family, and your business. We pride ourselves on understanding the past, present, and future of the fianancial industry. Most of all, we are passionate about being successful, as well as helping our readers on their financial journeys to success.

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Our Audience

Difara NY has helped hundreds of individuals and families reach their financial goals, educate their children, retire with dignity, and leave behind a legacy. We do this by deeply understanding our readers and their aspirations. We combine an understanding of financial goals, and trusted knowledge and expertise. We partner with our readers in their success and have built many great relationships along the way.

Contact us here for more information.